Daily active users (DAU)

Author

@0x_knight (0x_knight#4565)

Description

Daily active users (DAU) is a metric used to measure the total number of unique users who engage with your product on a daily basis. The DAU shows the number of unique public addresses that transact with the dapps smart contract.

Thoughts and Comments

• As Sign in with Ethereum gets popular, do off-chain activities like signing a signature count for being "active" or “engage with product”?

• DAU in different fields have the same meaning? e.g., DAU for Uni V3 LP have the same meaning as DAU in a Gamefi project?Related Term: Monthly active user (MAU): active users on a monthly basis

References

1. DAU definition and common mistakes: https://www.paddle.com/resources/daily-active-users

2. What are daily active users (DAUs)?: https://dappradar.com/blog/what-are-daily-active-users-daus

3. It's Lonely in the Metaverse: DappRadar Data Suggests Decentraland Has 38 ‘Daily Active’ Users in $1.3B Ecosystem: https://www.coindesk.com/web3/2022/10/07/its-lonely-in-the-metaverse-decentralands-38-daily-active-users-in-a-13b-ecosystem/

Related definitions

Active user wallets